I. Introduction. Writing and Speaking – Your Keys to Business Success.

Business Communication may be defined as the whole process of interchanging ideas and feelings which organize and operate business enterprise. Business writing and business speaking are but part of this total, living process of business communication and must be adapted to this process.

Writing and speaking skills are the twin success keys of modern business. Never before have they meant so much. Today's management is intensely communication minded.

Business writing and speaking may be defined most simply as the expression in standard, natural, idiomatic language of those written and oral messages which advance production and build business profits. Business writing produces the letters, memorandums, reports, directives, procedures, bulletins, manuals, advertisements, publicity, and business articles which organize, manage, and promote business enterprise. Business speaking composes the interviews, conferences, addresses, and other oral expression that gets out production and markets goods and services.

Those who must prepare written communication have a special responsibility for its appearance. The communicator must always be master of his communication and must see that the appearance of that message conforms to the high standards of modern business practice. Standard parts of the business letter you may find in Internet.